REAL MADRID CLUB DE FÚTBOL uses cookies on our website www.realmadrid.com (the “Website”) to guarantee the correct functioning of the website (essential cookies and technical cookies), to collect information about the use of the Website and the browsing activity, to analyse the traffic and your browsing habits and to find out how users interact with our Website (performance or analytical cookies) as well as to display advertising from other websites related to your preferences and on the basis of a profile established according to your browsing habits (behavioural or advertising cookies). Access to and browsing within the Website, or use of the services thereof, signifies acceptance of the terms included in the Legal Notice, Privacy Policy and Cookies Policy. Please read them carefully.
The purpose of this policy is to inform you about the cookies that are used on this Website. You have the option to enable all cookies or just some of them through our settings panel and you also have the option to disable cookies by selecting the corresponding option on your browser. If you block the use of cookies on your browser, some website services and functionalities may not be available.
What are Cookies?
A cookie is a file that is downloaded on to your device (computer or mobile device) with the aim of storing data that may be updated and retrieved by the entity responsible for its installation.
The information gathered via the use of cookies may include the date and time of visits to the Website, the pages visited, the amount of time spent on our Website as well as the websites visited directly before and after.
First-party cookies
These cookies are sent to your device and managed exclusively by us for the purpose of ensuring the smooth running of the Website. The information we collect is used to improve the quality of our service as well as the user experience. These cookies remain on your browser, allowing us to recognise you as a repeat visitor to the Website and adapt our content to suit your preferences.
Third-party cookies
If you interact with the content on our Website you may also interact with third-party cookies. Third-party cookies are established by a domain that is different to our Website and we do no manage them, nor are they used for our purposes. We cannot access the data stored in cookies on other websites when you navigate to these websites.
2. Cookies used on the Website & their purpose
Our website uses the following cookies:
Essential cookies
These cookies are necessary to the website's functionality and cannot be disabled in our systems. They are usually only set in response to actions carried out by you to receive services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you to the presence of these cookies, but some parts of the website will not work. These cookies store date for a period of up to 90 days.
Performance or analytical cookies
These cookies allow us to monitor the visits and traffic sources so we can measure and improve the performance of our site. They help us to establish which pages are the most and least popular and see how visitors visit the site. All of this is done with a view to introducing improvements based on an analysis of the user data. These cookies store date for a period of up to 90 days.
Technical or preference cookies
These cookies enable the website to provide enhanced functionality and personalisation, such as, for example, language preference, number of results to be shown when the user initiates a search, content display according to the browser type, or the region where the user is located, etc. If you do not allow these cookies, some of our services will not function properly. These cookies store date for a period of up to 90 days.
Behavioural or advertising cookies
These cookies, set by our advertising partners, store information about the users’ behaviour, obtained through the monitoring of their browsing behaviour so that the aforementioned companies may build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, the advertising you receive will be less targeted. These cookies store data for a period of up to 90 days.
Social media cookies
These cookies are set by a series of social media services which we have embedded to the website in order to allow you to share our content on these social networks. They are able to track your visits to other websites and create a profile of your interests. This may alter the content and messages you find on other websites you visit. If you do not allow these cookies, you will not be able to view or use social sharing tools. These cookies store data for a period of up to 90 days.
Third-party cookies on this website
Through this website, and in accordance with the necessary consent provided for these purposes, the following cookies belonging to third parties different to Real Madrid C.F. may be installed:
| Third Party | Purpose | Maximum Expiration | Function | More Info |
| Adobe | Collect information about how visitors interact with the website. Its main objective is to understand how the website is used, which areas are most viewed, and how to improve the user experience. These cookies do not collect personally identifiable information and are mainly used for statistical and analysis purposes. | 2 years | Analytics | https://www.adobe.com/es/privacy/policy.html |
| ContentSquare | Provide detailed information about user behavior on the website | 13 months | Analytics | https://contentsquare.com/privacy-policy/ |
| TikTok | Collect information for ad personalization | 2 years | Advertising | https://ads.tiktok.com/help/article/using-cookies-with-tiktok-pixel?redirected=2 |
| X | Collect information for ad personalization | 5 years | Advertising | https://business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites/about-conversion-tracking.html |
| Meta | Collect information for ad personalization | 2 years | Advertising | https://www.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0 |
| Adform | Collect information for ad personalization | 60 days | Advertising | https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/ |
| Google ADS | Collect information for ad personalization | 2 years | Advertising | https://support.google.com/adspolicy/answer/6008942?hl=es |
| Doubleclick | Collect information for ad personalization | 2 years | Advertising | https://support.google.com/adspolicy/answer/6008942?hl=es |
| Youtube | Collect information for ad personalization | 5 months | Advertising | https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ |
Listado de cookies
| Tool | Cookie Name | Expiration | Type | Function | Description |
| Adobe | kndct_orgid_identity | 395 days | 3rd party | Analytics | Stores the ECID, as well as other information related to the ECID. |
| kndctr_orgid_consent_check | 2 hours | 3rd party | Analytics | This session cookie tells the server to look for server-side consent preferences. | |
| kndctr_orgid_consent | 180 days | 3rd party | Analytics | Stores the user's consent preferences for the website. | |
| kndctr_orgid_cluster | 30 minutes | 3rd party | Analytics | Stores the region of the Edge Network that serves the current user's requests. The region is used in the URL path so that the Edge Network can route the request to the correct region. This cookie has a duration of 30 minutes, so if a user connects with a different IP address, the request can be routed to the nearest region. | |
| mbox | 2 years | 3rd party | Analytics | This cookie appears when the Target migration setting is set to true. This will allow the Target mbox cookie to be set by the Web SDK. | |
| mboxEdgeCluster | 30 minutes | 3rd party | Analytics | This cookie appears when the Target migration setting is set to true. This cookie allows the Web SDK to communicate the correct edge cluster to at.js so that Target profiles can stay in sync as users navigate a site. | |
| AMCV_###@AdobeOrg | 395 days | 3rd party | Analytics | Only appears when ID migration in the Adobe Experience Platform Web SDK is enabled. This cookie is useful when transitioning to the Web SDK while some parts of the site are still using visitor.js. See idMigrationEnabled for more information. | |
| s_cc | Session | 3rd party | Analytics | Used to determine if cookies are enabled in the user's browser | |
| s_sq | Session | 3rd party | Analytics | Used to store information about the user's last click on the website | |
| s_fid | 2 years | 3rd party | Analytics | It is used to track anonymous users over time. Expiration period | |
| s_vi | 2 years | 3rd party | Analytics | Used to track unique users and track their activity on the website | |
| s_no | 1 year | 3rd party | Analytics | It is used to collect statistics about user behavior on the website. | |
| ContentSquare | _cs_id | 13 months | 3rd party | Analytics | It collects user ID information, timestamp of the user creation/last visit and last page view, the number of sessions/user |
| _cs_s | 30 minutes | 3rd party | Analytics | Collects the number of page views of the current session and user recordings | |
| _cs_c | 13 months | 3rd party | Analytics | It is used to collect information about the user's interaction with the content of the website | |
| _cs_cvars | Session | 3rd party | Analytics | Stores custom variables configured by the client for specific tracking on the website | |
| _cs_ex | 30 days | 3rd party | Analytics | Used to record the exclusion of specific users from ContentSquare tracking | |
| _cs_optout | 13 months | 3rd party | Analytics | Used to record whether a user has opted not to be tracked by ContentSquare | |
| _cs_t | Immediate expiration | 3rd party | Analytics | Used to check if the browser supports cookies and if the tag should set the SameSite parameter to none and the secure flag to yes | |
| _cs_same_site | Immediate expiration | 3rd party | Analytics | Used to check if the browser supports the SameSite feature | |
| _cs_root-domain | Immediate expiration | 3rd party | Analytics | It is used to obtain the root domain. | |
| _cs_mk_aa | 30 minutes | 3rd party | Analytics | This cookie is used for Google Analytics, Adobe Analytics and Piano Analytics integrations. This is to ensure that Adobe, Google, and Piano dimensions, evars, and properties are set only once every 30 minutes. Stores the value of the csMatchingKey which is a random number plus a timestamp in milliseconds. |
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| _cs_mk_ga | 30 minutes | 3rd party | Analytics | This cookie is used for Google Analytics, Adobe Analytics and Piano Analytics integrations. This is to ensure that Adobe, Google, and Piano dimensions, evars, and properties are set only once every 30 minutes. Stores the value of the csMatchingKey which is a random number plus a timestamp in milliseconds. |
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| _cs_mk_pa | 30 minutes | 3rd party | Analytics | This cookie is used for Google Analytics, Adobe Analytics and Piano Analytics integrations. This is to ensure that Adobe, Google, and Piano dimensions, evars, and properties are set only once every 30 minutes. Stores the value of the csMatchingKey which is a random number plus a timestamp in milliseconds. |
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| _cs_rl_ * | 1 year | 3rd party | Analytics | This cookie is used for some integrations that require generating play links and putting them in cookies. Note that the cookie prefix is _cs_rl_ but the * will have other characters after it depending on the integration. There may be an integration that only has _cs_rl as the cookie name. |
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| _cs_nnnnnnn (where n is a number) | Immediate expiration | 3rd party | Analytics | It is used to obtain the root domain. | |
| ctm | 1 year | 3rd party | Analytics | First-party persistent cookie. This cookie is used to identify a CEC visitor. Specifically, to store the visit ID, visitor ID, page view ID, and timestamp of the user's last interaction. This data is used for tracking through the website. There is a configuration option to encode the content to Base64 |
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| _cs_nnnnnnnnnnnnn | 1 year | 3rd party | Analytics | This is a pattern cookie in which a 13-digit random number is added to the _cs_ prefix. | |
| _cs_nnnnnnnnnnnnn | Session | 3rd party | Analytics | This is a pattern cookie in which a 13-digit random number is added to the _cs_ prefix. | |
| Tiktok | _ttp | 13 months | 1st party | Advertising | Measure and improve the performance of advertising campaigns and personalize the user experience (including ads) on TikTok. |
| _ttp | 13 months | 3rd party | Advertising | Measure and improve the performance of advertising campaigns and personalize the user experience (including ads) on TikTok. | |
| _pangle | 13 months | 3rd party | Advertising | Measure and improve the performance of advertising campaigns and personalize the user experience offered by the Pangle network | |
| tt_viewer | 2 years | 3rd party | Advertising | Stores a unique identifier for the user's browser. Helps track user activity and personalize the advertising experience on TikTok. Expiration period | |
| tt_webid | 2 years | 3rd party | Advertising | Stores a unique identifier for the user and is used to track user activity on the website | |
| tt_nv | 1 year | 3rd party | Advertising | Stores information about the user's viewing of advertisements and is used to measure the effectiveness of advertising | |
| tt_vt | 1 year | 3rd party | Advertising | Stores information about the user's visits to the website and is used to personalize the advertising experience | |
| tt_ad | 1 year | 3rd party | Advertising | Stores information about user interaction with ads and is used to optimize ad delivery | |
| X | _twclid | 30 days | 1st party | Advertising | in |
| muc_ads | 2 years | 3rd party | Advertising | in | |
| auth_token | 5 years | 3rd party | Advertising | Track visitor activity for Twitter ads on our website, and also to allow users to share content from our websites. Cookies do not provide us with any sensitive information regarding your account. | |
| personalization_id | 2 years | 3rd party | Advertising | Used to identify users and personalize their experience on Twitter, including displayed advertising | |
| pid | 1 year | 3rd party | Advertising | Stores a unique identifier for the user's browser. It is used to track user activity on the website in order to display relevant ads on Twitter. | |
| ct0 | Session | 3rd party | Advertising | It is used to ensure security and prevent fraudulent activities on Twitter. | |
| guest_id | 2 years | 3rd party | Advertising | It is used to identify users who are not logged into Twitter, allowing for customization of advertising and other features. | |
| ads_prefs | 1 year | 3rd party | Advertising | Stores the user's ad preferences, such as the types of ads they prefer to see. | |
| remember_checked_on | 1 year | 3rd party | Advertising | Indicates whether the user has checked the "Remember me" option when signing in to Twitter. | |
| kdt | Session | 3rd party | Advertising | It is used to identify the user during interaction with Twitter and to ensure the security of the platform. | |
| external_referer | 1 day | 3rd party | Advertising | It is used to track the referral source of users coming to Twitter from external websites. | |
| Meta | _fbq | 90 days | 3rd party | Advertising | It is used to track user activity on the website and measure the effectiveness of campaigns. Stores information about user interaction with ads and tracks conversions |
| _fbc | 90 days | 3rd party | Advertising | Track clicks on Facebook ads and measure the effectiveness of advertising campaigns. Stores information about the origin of the click and the clicked ad. | |
| fr | 90 days | 3rd party | Advertising | It is used to deliver relevant advertisements to users and measure the effectiveness of advertising campaigns. Stores information about the user's navigation and interaction with ads. | |
| _fbp | 90 days | 3rd party | Advertising | Similar to _fbp and is used to track user activity on the website. It helps measure conversions and optimize advertising campaigns. | |
| act | 90 days | 3rd party | Advertising | It is used to deliver personalized ads and measure the effectiveness of campaigns. Stores information about user activity on the website. | |
| c_user | Session | 3rd party | Advertising | Stores the Facebook user ID. It is used to personalize the user experience and to display relevant ads. | |
| datar | 2 years | 3rd party | Advertising | Helps prevent fraud and protects user security. Stores a unique identifier for each browser. | |
| wd | Session | 3rd party | Advertising | Stores the width of the browser window. It is used to optimize the display of content based on the size of the window. | |
| sb | 2 years | 3rd party | Advertising | It stores information about the user's browser and their activity on Facebook, which is used to personalize ads and measure their performance. | |
| spin | 1 day | 3rd party | Advertising | Track the effectiveness of ads and to personalize them based on user activity on the website. | |
| presence | Session | 3rd party | Advertising | Tracks user activity to determine if they are active on Facebook at any given time. | |
| csrftoken | 1 year | 3rd party | Advertising | Various purposes, such as analysis, personalization and advertising. | |
| Adform | cid | 60 days | 3rd party | Advertising | Stores a unique identifier for the user. Used to track user activity and provide personalized advertising on Adform network websites |
| uid | 60 days | 3rd party | Advertising | Stores a unique identifier for the user and is used for the same purpose as the "cid" cookie | |
| CT | 30 days | 3rd party | Advertising | Used to track user activity and measure the performance of advertising campaigns | |
| adform.net | 60 days | 3rd party | Advertising | Stores information about user activity on the website and is used to display personalized ads | |
| that | 60 days | 3rd party | Advertising | Used to track user activity and personalize the advertising experience on Adform network websites | |
| cidc | 60 days | 3rd party | Advertising | Like the "cid" cookie, this cookie stores a unique identifier for the user and is used to track user activity and provide personalized advertising. | |
| C | 30 days | 3rd party | Advertising | Real-time bidding for display advertising aimed at specific audiences. | |
| uid | 60 days | 3rd party | Advertising | Real-time bidding for display advertising aimed at specific audiences. | |
| Google ADS | _gcl_au | 3 months | 3rd party | Advertising | It is used to store and track conversions related to ads in Google Ads. Helps measure the performance of advertising campaigns |
| _ga | 2 years | 3rd party | Advertising / Analytics | They are from Google Analytics, but may be associated with the Google Ads pixel to provide analysis of website activity and improve advertising effectiveness | |
| _gid | 1 day | 3rd party | Advertising / Analytics | They are from Google Analytics, but may be associated with the Google Ads pixel to provide analysis of website activity and improve advertising effectiveness | |
| _gat | 1 minute | 3rd party | Advertising / Analytics | They are from Google Analytics and are used to limit the rate of requests and to differentiate between different tracking objects created in the session | |
| gac | 90 days | 3rd party | Advertising / Analytics | They are from Google Analytics and are used to limit the rate of requests and to differentiate between different tracking objects created in the session | |
| _gcl_aw | 90 days | 3rd party | Advertising | It is used to store information about the advertising campaign that has led a user to visit the website | |
| dc_gtm | 1 minute | 3rd party | Advertising | Used to help Google Tag Manager manage the Google Ads pixel on the website | |
| Doubleclick | _gcl_aw | 90 days | 3rd party | Advertising | It is used to store information about the advertising campaign that has led a user to visit the website |
| _gcl_dc | 90 days | 3rd party | Advertising | Similar to the _gcl_aw cookie, this cookie is used to store information about the advertising campaign that has led a user to visit the website | |
| drt | 30 days | 3rd party | Advertising | Used to track user activity and measure the effectiveness of advertisements displayed on the website | |
| _IDE | 390 days | 3rd party | Advertising | It is used to record and report on the user's actions after they have viewed or clicked on an ad, in order to measure and optimize the effectiveness of the ads. | |
| _test_cookie | 15 minutes | 3rd party | Advertising | Used to check if the user's browser accepts cookies | |
| _year | 2 years | 3rd party | Advertising | Used to measure user interactions with ads on the website | |
| Youtube | VISITOR_INFO1_LIVE | 5 months | 3rd party | Advertising | Used as a unique identifier to track video viewing |
| VISITOR_PRIVACY_METADATA | 5 months | 3rd party | Advertising | YouTube collects user data through videos embedded on websites, which are aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a wide range of websites. own and others. | |
| YSC | 0 days | 3rd party | Advertising | YouTube collects user data through videos embedded on websites, which are aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a wide range of websites. own and others. | |
| TESTCOOKIESENABLED | 0 days | 3rd party | Advertising | YouTube collects user data through videos embedded on websites, which are aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a wide range of websites. own and others. |
3. Consent, preferences & how to manage cookies:
By clicking “Accept All Cookies” on our cookies banner or by accepting the different types of cookies through our configuration tool, you are granting your consent to the use of the above-listed cookies, during the indicated time periods and per the terms and conditions stipulated in this Cookies Policy.
Please note that you can set and modify your cookie preferences at any time by clicking on the “Cookies Settings” button at the bottom of this page.
Deleting and blocking cookies
If you wish to delete your browsing data (including cookies stored on your device) or block cookies you may do so at any time via the settings on your internet browser on your device.
Bear in mind that all Internet browsers allow you to change these settings. For more information on how to change your cookie settings in the following browsers, please click on the relevant links:
- For more information regarding Internet Explorer, click here here.
- For more information regarding Chrome click here.
- For more information regarding Safari click here.
- For more information regarding Firefox click here.
Withdrawing your consent
Please note some essential cookies are necessary to use our Online Store, and therefore cannot be disabled.
You can withdraw your consent to the installation of cookies or disable the non-essential cookies at any time by clicking on the button “Manage Cookies” that you can find above or going to the settings menu in your browser which allows you to prohibit the installation of some or all of the cookies. Please note that if you accept third-party cookies and then want to eliminate them permanently, you must delete them from the browser options below, since withdrawing your consent will prevent their use but will not eliminate them, as they are third-party cookies.
4. International transfers
We do not transfer or store your data collected through our first-party cookies outside the European Economic Area. You can find information on any international data transfers carried out by the third parties identified in this Cookies Policy in the "Third-party cookies on this website".
5. Privacy Policy & Processing of Personal Data
You can access our Privacy Policy here to obtain more information on the processing of your personal data and on the rights that you have in this regard.
Your rights
We inform you that you may exercise the following rights:
- right of access to your personal data to know which ones are being processed and the processing operations carried out with them;
- the right to rectification of any inaccurate data;
- the right to erasure of your personal data, where possible;
- the right to request the limitation of the processing of your personal data when the accuracy, legality or the need for the processing of the data is doubtful, in which case, we may keep them for the exercise or defence of claims.
- the right to oppose to the processing of your personal data, when the legal basis that enables us to process them is the legitimate interest. We will stop processing your data unless we have a legitimate interest or for the formulation, exercise or defence of claims.
- the right to data portability of your personal data, when the legal basis that enables us to process them amongst those indicated in Section 2 represents a contractual relationship or your consent.
- the right to revoke your consent, when the legal basis that enables us to process them amongst those indicated in the table included in Section 5 involves your consent.
You may exercise your rights at any time, without charge, by sending an email to oposicion@corp.realmadrid.com, indicating the right you wish to exercise and your personal particulars.
You may also lodge a complaint with the Spanish Data Protection Agency if you consider that data protection legislation has been breached in the processing of your personal data. Other European Supervisory Authorities can be accessed here.
Contact
You may contact the Real Madrid Data Protection Delegate at the following address:
Avenida de las Fuerzas Armadas, 402, 28055, Madrid or by emailing
protecciondedatos@corp.realmadrid.com
If you have any questions, comments or suggestions about the Cookies Policy, please write to: cookies@corp.realmadrid.com
6. Changes to the Cookies Policy
It is possible that we may update the Cookies Policy on our Website and we therefore recommend you review this policy each time you access the Website in order to be as up to date as possible as to how and why we use cookies. The Cookies Policy was last updated on 13th of May of 2024.