The Bernabéu Tour broke all visitor records during the Christmas period. More than 160,000 visitors from all over the world enjoyed the Tour and the Real Madrid Museum, representing the highest attendance in the stadium's history. These figures represent a 30% increase over the same period last year and consolidate the Bernabéu as a benchmark for leisure and tourism in Madrid 365 days a year.
In addition to being one of the city's most popular attractions for seeing out 2025, thousands of Madrileños and tourists also wanted to welcome in 2026 at the renovated Bernabéu.
In just the first two days of the year, more than 17,000 people enjoyed a unique experience in front of Real Madrid's 15 European Cups, visited the first team's dressing rooms, tested their skills in the interactive experiences of the Bernabéu Tour and discovered a new Christmas-themed area, which was particularly popular with children and their families.
The temporary Christmas exhibition, a huge success
For the first time, the Bernabéu Tour has dedicated an entire level of the tour to this special time of year, with almost 700 square metres of unique and distinctive content decorated with Christmas motifs and references.
This new experience included interactive attractions such as the Snowball Launcher, the Wishing Tree (where children hung their messages), the Christmas Village photograph and drawing and creativity areas for children.
The main protagonist of Navidad Real was the Magic Mailbox of the Three Wise Men, which received more than 10,000 letters with their wishes and congratulatory messages, an unforgettable moment for the little ones and a unique family experience, which has confirmed the Bernabéu as a must-see place in the city at any time of the year.
